Saturday, September 1, 2012

Pac-12 using Twitter, Web to pressure DirecTV for a deal

Does Boy George want his Pac-12 Networks?

In the 1980s, the couch potato mantra was, ?I want my MTV.?

The Pacific-12 Conference now wants people to demand their Pac-12 Networks.

With college football starting this week, the conference is taking to Twitter and the Interwebs to pressure DirecTV to agree to carry the newly launched Pac-12 Networks.

Cal?s athletic director, Sandy Barbour, wrote on her Twitter account: ?What u say @DIRECTV R we going 2get this done or not? #IWantPac12Networks Don?t really want 2switch, but I?ll have2 if u don?t come through.?

The Pac-12, on its website, today posted an open letter to fans who are DirecTV subscribers. ?If you?re one of the fans who won?t be satisfied without Pac-12 football, or our more than 135 men?s basketball games and hundreds of other live events, we recommend finding Pac-12 Networks with another television provider.?

The Pac-12 Networks, which took to the air this month, has deals with 28 cable providers, including some of the biggest like Comcast Corp., Time Warner Inc. and Cox Communications Inc. Those deals cover wide swaths of the country. But the Pac-12 wants a deal with DirecTV, a major satellite provider, to gets its shows broadcast nationwide.

Pac-12 officials said they in talks with DirecTV and other satellite providers, but have not yet reached a deal. The sticking point, no doubt, is money. It is reported that Pac-12 Networks wants more than 80 cents per subscriber monthly.

Eric Young covers law, government and the business of sports for the San Francisco Business Times.

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Source: http://feedproxy.google.com/~r/bizj_sanfrancisco/~3/S3FCiOAho4o/pac-12-using-twitter-web-to-pressure.html

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